# Brand context and tone of voice

> After the first analysis Bynor writes the brand context: voice, audience, strategy, patterns that work, community, channels and best content. The AI uses it for every idea, caption and reply. You find it in More, then Brand Context. Press "Edit the context" to rewrite it yourself or to ask the AI for a change in plain words; if you do not like the last change, ask the AI Chat to undo it.

Source: https://bynor.ai/guide/brand-context-and-voice.html · Section: Getting started · Updated: 2026-10-15

## What the brand context is

The brand context is what the AI knows about your brand. Bynor writes it from the analysis of your social accounts (and your website, if you added it), and keeps it as readable text, organized in sections:

- **Voice**: how the brand speaks.
- **Audience**: who it speaks to.
- **Strategy**: goals and positioning.
- **Patterns that work**: formats, topics and hooks that performed.
- **Community**: what people ask and say in the comments.
- **Channels**: the role of each network.
- **Territories** and **best content**: the themes the brand owns and the posts that did best.

The more accurate it is, the more the AI writes like you.

## Where to find it

- In the sidebar open **More**, then **Brand Context**.
- On the **Brand** page, the **Brand Identity** section shows the data the AI uses for the selected brand.

## Edit the context

Press **Edit the context**. You have two ways:

- **Write it yourself**: edit the text directly and press Save.
- **Ask or update**: write the change in plain words, for example "We no longer sell to companies, only to private customers" or "Use a more informal tone". The AI rewrites the text keeping the sections. If nothing needs to change, it tells you.

## Undo a change

Bynor keeps the version before the last change. If you do not like a change, ask the [AI Chat](https://bynor.ai/guide/ai-chat.html) to undo it: you can go back one step, not further.

## Changes proposed by the AI Chat

The [AI Chat](https://bynor.ai/guide/ai-chat.html) can propose updates to the brand identity, for example a new positioning. It never applies them by itself: it shows a card and the change happens only when you press the card's button (for a new positioning, **Change positioning**).

## Brand documents

You can give Bynor up to 4 PDF documents about the brand (for example brand guidelines, a catalog or a price list), up to 19 MB each and 20 MB in total. Bynor reads them and uses them as context.

## Frequently asked questions

### Can I change the tone of voice Bynor uses?

Yes. Open Brand Context, press "Edit the context" and either rewrite the Voice section yourself or ask for the change in plain words.

### Does the AI change my brand identity on its own?

No. Changes to the brand identity proposed in the chat are applied only when you confirm them.