# Comment and DM automations (Instagram and Facebook)

> In Inbox, open Automations and press "Create automation". Choose when to reply (any comment, a comment containing certain words, or exactly certain words), on which posts (all the brand's posts or one specific post), and what to send: a public reply, a private message, or both. The private message can include up to 3 buttons (links, or quick replies on Instagram). Automations work on Instagram and Facebook.

Source: https://bynor.ai/guide/comment-automations.html · Section: Inbox and automations · Updated: 2026-10-15

## Where to find them

Open **Inbox** in the sidebar and press **Automations**. You see the automations of the selected brand and can turn each one on or off.

## Create an automation

1. Press **Create automation**.
2. Choose **when to reply**: **Any comment**, **The comment contains one of the words** or **The comment is exactly one of the words**. Turn on **Also recognise similar wording** to catch comments that say the same thing in other words.
3. Choose **where**: **On all the brand's posts** or **Only on a specific post**.
4. Choose **what to send**: a **Public reply** under the comment, a **Private message** to the person, or both. The private message can contain up to 3 buttons: a **link**, or a **quick reply** (quick replies work only on Instagram; on Facebook the message arrives without them).
5. Save and turn it on.

## A classic example

You publish a Reel that says "Comment GUIDE to get the PDF". Create an automation on that post only, triggered by the word GUIDE, with a short public reply ("Sent you a DM!") and a private message with a link to the PDF.

## Good to know

- Automations work on **Instagram and Facebook**.
- On Instagram, private messages need the **direct Instagram connection**: Instagram allows automatic messages only to apps connected directly. If your Instagram is connected only through Facebook, only the public reply goes out until you add the direct connection; Bynor shows a banner when you create the automation.
- They run only while the subscription is active.
- For safety, if a channel returns errors several times in a row, Bynor pauses the automation on that channel and tells you, instead of retrying blindly.
- You can also ask the [AI Chat](https://bynor.ai/guide/ai-chat.html) to set one up: it prepares the automation and activates it only when you confirm.

## Frequently asked questions

### Can Bynor send a DM to people who comment a keyword?

Yes, on Instagram and Facebook. Create an automation triggered by the keyword and add a private message, optionally with a link button. On Instagram this needs the direct Instagram connection.

### Do automations work on TikTok or YouTube?

No. Automations are available on Instagram and Facebook.