# Dashboard and analytics

> The Dashboard is the home screen of each brand: a to-do list (critical errors such as an expired connection, messages awaiting a reply, the next posts), weekly and monthly goals, widgets you choose and AI-recommended actions. Analytics shows followers, likes, coverage, engagement rate, high-value actions and views for 7 days, 30 days, 3 months or 12 months, by channel and by format. Metrics of recent posts refresh several times a day.

Source: https://bynor.ai/guide/dashboard-and-analytics.html · Section: Analytics and reports · Updated: 2026-10-15

## Dashboard

The Dashboard is the first screen you see. Everything refers to the brand selected at the top.

- **To do**: the most urgent thing first. A critical error (for example a connection to renew), the comments and direct messages awaiting a reply, the posts scheduled in the next 24 hours, or a reminder when nothing is scheduled; during the free trial, also the days left.
- **Goals**: weekly and monthly goals, calculated from the last 60 days of history. A marker on each bar shows how much of the period has passed: if your progress is behind the marker, you need to speed up.
- **At a glance**: boxes with the metrics you care about. Press **Add widget** to change them; the choice is saved per brand.
- **Recommended actions**: AI suggestions on the most useful next move, regenerated every week.

## Analytics

Open **Analytics** in the sidebar.

1. Choose the channels to include: Instagram, Facebook, TikTok, YouTube, LinkedIn.
2. Choose the period: last 7 days, last 30 days, last 3 months or last 12 months.
3. Read the overview cards. Each one shows the change compared to the previous period.

### The main metrics

| Metric | What it measures |
|---|---|
| Total followers | The audience of the selected channels |
| Total likes | Likes received in the period |
| Coverage | How many people saw your content; where the network does not count people (Facebook, TikTok, YouTube), how many times it was viewed |
| Engagement rate | Interactions (likes, comments, saves, shares) compared to coverage |
| High-value actions | Saves plus shares: the strongest sign that content is useful |
| Views | Views of your content |

### More sections

- **Content performance by format**: carousel, images and video compared with each other. Story analytics are coming soon.
- **When your posts do best**: the days and hours that work for your audience, from your own posts.
- **Topics**: the themes your content talks about, found by the AI in your posts.
- **Ask Bynor**: from a post in the rankings, open the AI Chat on that post to understand why it worked or not.

### LinkedIn

- For a **Company Page**, Analytics shows impressions, clicks, likes, comments and shares of each post, followers and page views. The audience section **LinkedIn · Professional audience** splits followers by **Seniority**, **Function** and **Company size**.
- For a **Personal profile**, LinkedIn gives metrics only for the posts you published with Bynor, plus the follower count. Audience demographics are available for Company Pages only.

## How often the data is updated

Bynor checks every hour which posts need fresh metrics. The newer the post, the more often it is updated:

| Age of the post | Update frequency |
|---|---|
| Less than 2 days | About every 8 hours |
| 2 to 7 days | Once a day |
| 7 to 30 days | Every 2 days |
| 30 to 90 days | Once a week |
| Older | About once a month |

Updates pause at night (Italian time). Posts older than a year are no longer refreshed.

## Frequently asked questions

### Why are my numbers different from the Instagram app?

The Instagram app shows live numbers; Bynor updates them on the schedule above, so recent posts may differ by a few hours of activity. Some metrics are also defined differently by each network.

### Can I see analytics for all my brands together?

Analytics works per brand: switch brand from the selector at the top.