# Inbox: reply to comments and direct messages

> The Inbox collects comments from Instagram, Facebook and YouTube and direct messages from Instagram and Facebook in a single queue per brand. Each comment gets a label (Lead, Support, Complaint, Positive, Collab, Noise) so you see what matters first. Open a comment, press "Suggest reply" to get a draft in the brand's tone, adjust it and send it without leaving Bynor. Direct messages are answered by hand.

Source: https://bynor.ai/guide/inbox.html · Section: Inbox and automations · Updated: 2026-10-15

## What arrives in the Inbox

| Network | Comments | Direct messages |
|---|---|---|
| Instagram | Yes | Yes |
| Facebook | Yes | Yes (Page messages) |
| YouTube | Yes | Not available on YouTube |

New Instagram and Facebook comments arrive in near real time; Bynor also syncs all channels several times a day. TikTok and LinkedIn comments are not in the Inbox today.

## Open the Inbox

1. Open **Inbox** in the sidebar.
2. Choose the brand from the selector at the top: each brand has its own queue.
3. Switch between **Comments** and **DMs**.

## Filter and prioritize

- **Channel**: all, or one network.
- **Label**: Bynor's AI classifies every comment as **Lead**, **Support**, **Complaint**, **Positive**, **Collab** or **Noise**. Direct messages are not classified.
- **Type**: comments or direct messages.

A good habit: filter by Lead and Complaint first, they are the comments worth answering quickly.

## Reply with the AI suggestion

1. Click a comment to open the full thread, including replies to replies.
2. Press **Suggest reply**: Bynor drafts an answer using the brand context, so it sounds like you.
3. Edit the draft, then press **Send** (the arrow). To answer a specific reply in the thread, press **Reply** under it first.

The suggestion is a starting point: add a personal touch before sending. The AI suggestion is available for comments; direct messages you write yourself and send with **Send**. If too much time has passed since the person's last message, the network no longer accepts a reply and Bynor shows **Reply window expired**. Replying requires an active subscription and the permission to reply in your team role.

## Mark what you handled

- On a single conversation, use **Mark as replied** (or **Mark as unreplied** to put it back in the queue).
- With **Mark all** you can mark every message of the brand **as read** or **as replied**, or only those older than 30 days.

Marking changes nothing on the social network.

## The AI Chat and your community

The [AI Chat](https://bynor.ai/guide/ai-chat.html) reads your comments too. It can propose replies as cards to confirm, tell you the overall mood of recent comments, and suggest a post when at least three different people ask for the same thing in public comments (direct messages are never used for this).

## Frequently asked questions

### Can Bynor reply to Instagram DMs?

Yes. Instagram and Facebook direct messages are in the Inbox and you can reply from there. The AI reply suggestion is for comments; direct messages you write yourself.

### Are TikTok or LinkedIn comments in the Inbox?

Not today. The Inbox covers Instagram, Facebook and YouTube comments, and Instagram and Facebook direct messages.

### Does Bynor reply to comments automatically?

Only if you set up an automation, on Instagram and Facebook. See [Comment and DM automations](https://bynor.ai/guide/comment-automations.html).