# Bynor

> Bynor è il sistema operativo per i social: centralizza contenuti, analisi, pubblicazione e gestione community in un unico ambiente controllabile via AI. A differenza dei tool AI generici, si collega ai dati social reali e allo storico contenuti dell'utente, generando consigli personalizzati e contestuali invece di output generici.

Il cuore di Bynor è un centro di controllo conversazionale per interrogare dati, creare contenuti, analizzare competitor e gestire l'inbox senza saltare tra strumenti diversi. Sostituisce stack frammentati (Meta Business Suite, Metricool, Notion, ChatGPT, Canva, fogli di calcolo) con un solo sistema.

Pensato per social media manager, creator, agenzie, freelance e imprenditori che usano i social in modo professionale.

- **Canali supportati:** Instagram (account professionali Business o Creator), Facebook (Pagine), TikTok, YouTube e LinkedIn (profilo personale e Pagina aziendale), per pubblicazione e analytics; inbox di risposta su commenti Instagram, Facebook e YouTube e su DM Instagram e Facebook. X, Pinterest e Threads non sono supportati
- **Categoria:** Social media management con AI, SaaS B2B
- **Mercato:** Italia e Europa; sito in italiano, inglese, francese, spagnolo e tedesco
- **Lancio pubblico:** 1 giugno 2026
- **Prova gratuita:** 7 giorni, senza carta; i 7 giorni partono dal collegamento del primo social
- **Piani (IVA esclusa):** Starter 29 €/mese per 1 brand (23,20 € al mese con l'annuale, 278,40 € l'anno); Business da 69 €/mese per 3 brand a 23 € l'uno (18,40 € con l'annuale) fino a 10 brand; Enterprise su richiesta. Nessun costo per utente né per canale. Dettagli su https://bynor.ai/prezzi.html
- **Azienda:** Bynor SRL, Milano, Italia
- **Compliance:** GDPR. Alcuni fornitori trattano dati anche fuori dallo Spazio economico europeo (in particolare negli USA), con le garanzie descritte nella Privacy Policy: Data Privacy Framework UE-USA e clausole contrattuali tipo
- **Contatto:** info@bynor.ai

## Prodotto

- [Cosa fa Bynor (homepage)](https://bynor.ai/): panoramica del sistema, hero, problema risolto, 8 strumenti integrati, FAQ
- [Come funziona](https://bynor.ai/#workflow): dal collegamento dei canali al primo report in pochi minuti
- [Prezzi e piani](https://bynor.ai/prezzi.html): 3 piani con confronto feature, prezzo per numero di brand, prova gratuita 7 giorni, fatturazione mensile o annuale (sconto 20%)
- Versioni internazionali: [English](https://bynor.ai/en/), [Français](https://bynor.ai/fr/), [Español](https://bynor.ai/es/), [Deutsch](https://bynor.ai/de/)

## Guida all'uso (documentazione, in inglese)

Come si usa Bynor, passo per passo: https://bynor.ai/guide/. Testo integrale in un solo file: [llms-full.txt](https://bynor.ai/llms-full.txt). Ogni pagina ha anche la versione Markdown (stesso indirizzo con .md al posto di .html). I nomi dei menu nelle 5 lingue dell'app: https://bynor.ai/guide/menu-names-in-every-language.html.

- [Bynor Guide](https://bynor.ai/guide/): The official Bynor user guide: how to connect Instagram, Facebook, TikTok, YouTube and LinkedIn, create content with AI, schedule posts, manage comments, read analytics and use Bynor from Claude and ChatGPT.
- [How Bynor works](https://bynor.ai/guide/how-bynor-works.html): What Bynor is, what each part of the app does and how they fit together, from the brand analysis to publishing and reports.
- [Sign up and start the free trial](https://bynor.ai/guide/sign-up-and-free-trial.html): How to create a Bynor account, how the 7-day free trial works (no credit card), when the 7 days start and what happens when the trial ends.
- [Set up your first brand](https://bynor.ai/guide/set-up-your-first-brand.html): The two setup steps in Bynor (create a brand, connect the first social account), what the initial analysis does and how long you need to wait.
- [Connect your social accounts (Instagram, Facebook, TikTok, YouTube, LinkedIn)](https://bynor.ai/guide/connect-social-accounts.html): How to connect Instagram, Facebook, TikTok, YouTube and LinkedIn to Bynor, which account types are needed, how to reconnect an expired connection and what disconnecting does.
- [Brand context and tone of voice](https://bynor.ai/guide/brand-context-and-voice.html): How Bynor learns your brand's voice, what the Brand Context page contains, how to edit it by hand or with an instruction, and how to undo the last change.
- [AI Chat (the AI Control Center)](https://bynor.ai/guide/ai-chat.html): What the Bynor AI Chat can do, example requests, how action cards work, why nothing is published or deleted without your click, and how to open the chat from any page.
- [Create an editorial plan](https://bynor.ai/guide/editorial-plan.html): How to create an editorial plan in Bynor with AI or by hand, what a card contains (script, outline, recording), how to edit and regenerate content, share it with a client and move it to the calendar.
- [Generate AI images and carousels](https://bynor.ai/guide/ai-images-and-carousels.html): How to generate images and carousels with Bynor's AI in the brand's style, what they cost in AI credits, where to find them (Gallery) and how many slides each network accepts.
- [Studio editor and Post Pilot bulk scheduling](https://bynor.ai/guide/studio-and-post-pilot.html): How to edit photos and videos by hand in Bynor Studio, and how to upload your own photos and videos to Post Pilot and schedule them in bulk with a voice or text command (formats and limits).
- [Schedule and publish posts](https://bynor.ai/guide/schedule-and-publish.html): How to create a post in the Bynor Calendar, publish on several networks at once with a caption for each, schedule or publish now, use drafts, pick the best times and handle a failed or uncertain publication.
- [Formats and limits per network](https://bynor.ai/guide/formats-and-limits.html): What you can publish from Bynor on Instagram, Facebook, TikTok, YouTube and LinkedIn, with caption length limits, carousel slide limits and maximum file sizes.
- [Inbox: reply to comments and direct messages](https://bynor.ai/guide/inbox.html): How the Bynor Inbox gathers comments and direct messages from Instagram, Facebook and YouTube in one queue, how to filter them, reply to comments with an AI suggestion in the brand's tone, and mark them as handled.
- [Comment and DM automations (Instagram and Facebook)](https://bynor.ai/guide/comment-automations.html): How to set up automatic replies to comments on Instagram and Facebook in Bynor, triggered by any comment or by keywords, with a public reply and an optional private message with a link.
- [Dashboard and analytics](https://bynor.ai/guide/dashboard-and-analytics.html): What the Bynor Dashboard shows (to-do list, goals, widgets, recommended actions), which metrics Analytics tracks for Instagram, Facebook, TikTok, YouTube and LinkedIn, and how often the data is updated.
- [Create and share reports (PDF and CSV)](https://bynor.ai/guide/reports.html): How to create a Bynor report in three steps, choose between Simple and Detailed, download it as PDF or CSV, add an AI written summary and share it with a client through a link or the client portal.
- [Competitor analysis on Instagram](https://bynor.ai/guide/competitor-analysis.html): How to analyze a competitor's public Instagram profile with the Bynor AI Chat, what you get (recent posts, formats, interactions), the monthly limit and why it does not use AI credits.
- [Invite your team and set roles](https://bynor.ai/guide/team-and-roles.html): How to invite teammates to Bynor, the difference between owner and collaborator, the permission levels per brand (Viewer, Contributor, Scheduler, Publisher, Brand manager, Community manager, Custom), how many people each plan allows and who can change roles.
- [Client portal: share plans and get approvals](https://bynor.ai/guide/client-portal.html): How agencies invite clients to the Bynor client portal, what the client sees (overview, editorial plans, upcoming posts, reports), how approvals work and which plan includes it.
- [Manage multiple brands (for agencies and freelancers)](https://bynor.ai/guide/manage-multiple-brands.html): How to add and switch brands in Bynor, how many brands each plan includes, and how data, credits and limits work when you manage several clients.
- [Use Bynor from Claude and ChatGPT (MCP connector)](https://bynor.ai/guide/bynor-in-claude-and-chatgpt.html): How to connect Bynor to Claude, ChatGPT, Claude Code and Codex with the MCP connector: server URL, steps, brands and permissions, confirmations, credits and how to revoke access.
- [Plans, pricing and billing](https://bynor.ai/guide/plans-and-pricing.html): Bynor's plans and prices (Starter, Business per brand, Enterprise, Images only), what changes with annual billing, how to change plan, cancel, download invoices, and what happens when a subscription ends.
- [AI credits](https://bynor.ai/guide/ai-credits.html): What AI credits are in Bynor, what uses them and what is free, how many credits each plan includes every month, the price of credit packs and of the Images only subscription, and what happens when you run out.
- [Account settings, data and privacy](https://bynor.ai/guide/account-data-and-privacy.html): How to change your profile, the app language and theme, notification preferences, how Bynor protects social account access, and how to delete your Bynor account.
- [Frequently asked questions about Bynor](https://bynor.ai/guide/faq.html): Short answers to the questions people ask most about Bynor: what it is, which social networks it supports, price, free trial, AI credits, agencies, Claude and ChatGPT, data and privacy.
- [Troubleshooting](https://bynor.ai/guide/troubleshooting.html): Solutions to the most common Bynor problems: Instagram not connecting, connection expired, a post that did not go out or may have gone out twice, TikTok privacy, YouTube photos, credits finished, trial not starting.
- [Menu names in every language](https://bynor.ai/guide/menu-names-in-every-language.html): The names of Bynor's menus and buttons in English, Italian, French, Spanish and German, to follow this guide whatever language your app is set to.

## Strumenti integrati

Bynor non è una collezione di feature separate, è un sistema dove ogni strumento condivide lo stesso contesto (brand, contenuti, dati storici).

- [Brand](https://bynor.ai/feature-brand.html): onboarding AI che impara il tono di voce del brand collegando gli account social esistenti
- [Piano Editoriale](https://bynor.ai/feature-piano-editoriale.html): generazione AI di piano editoriale completo in 60 secondi (script, scaletta scena per scena, indicazioni di registrazione)
- [Calendario](https://bynor.ai/feature-calendario.html): calendario multi-piattaforma con suggerimenti AI degli orari migliori per il pubblico
- [Inbox e automazioni](https://bynor.ai/feature-inbox.html): inbox unificata cross-canale con assistente AI che propone risposte coerenti con il tono del brand; su Instagram automazioni sui commenti (risposta automatica su tutti i commenti o su parola chiave) con DM opzionale contenente link e informazioni
- [Bacheca / Dashboard](https://bynor.ai/feature-dashboard.html): vista d'insieme con i KPI che contano davvero, leggibile a colpo d'occhio
- [Analytics](https://bynor.ai/feature-analytics.html): analisi performance contenuti, audience, trend, alert anomalie
- [Report](https://bynor.ai/feature-report.html): report automatici che traducono numeri in decisioni
- [AI Control Center](https://bynor.ai/feature-ai-control-center.html) (nell'app si chiama Chat AI / AI Chat): chat conversazionale per interrogare dati, creare contenuti, analizzare competitor, gestire community senza cambiare strumento
- [Portale Cliente](https://bynor.ai/feature-portale-cliente.html): accesso dedicato per il cliente finale dell'agenzia, approva i contenuti in calendario e lascia note, segue calendario e risultati senza scambio di email; permessi decisi dall'agenzia
- [Generazione Contenuti AI](https://bynor.ai/feature-generazione-contenuti.html): immagini e creatività AI per i post nella voce del brand, incluse in tutti i piani

## Confronti con altri tool

Bynor sostituisce o complementa stack di tool tradizionali. Confronti diretti e dettagliati:

- [Bynor vs Metricool](https://bynor.ai/bynor-vs-metricool.html): AI che parte dai post pubblicati vs AI che parte da un prompt; Metricool ha ads e SmartLinks, Bynor genera immagini e piano editoriale
- [Bynor vs PostPickr](https://bynor.ai/bynor-vs-postpickr.html): due tool italiani; PostPickr copre 10 reti e la curation RSS, Bynor ha inbox di risposta e AI collegata allo storico
- [Bynor vs Buffer](https://bynor.ai/bynor-vs-buffer.html): Buffer si paga per canale e la sua AI fa solo testi, Bynor si conta a brand
- [Bynor vs Hootsuite](https://bynor.ai/bynor-vs-hootsuite.html): Hootsuite parte da 99$/mese per postazione, Bynor si conta a brand
- [Bynor vs Later](https://bynor.ai/bynor-vs-later.html): Later mette tetti ai post e crediti AI, Bynor no
- [Bynor vs Sprout Social](https://bynor.ai/bynor-vs-sprout-social.html): Sprout si paga per postazione (da 79$), Bynor per brand

## Alternative ai tool più cercati

Pagine dedicate a chi sta valutando un cambio di strumento:

- [Alternativa a Metricool](https://bynor.ai/alternativa-a-metricool.html)
- [Alternativa a PostPickr](https://bynor.ai/alternativa-a-postpickr.html)
- [Alternativa a Buffer](https://bynor.ai/alternativa-a-buffer.html)
- [Alternativa a Hootsuite](https://bynor.ai/alternativa-a-hootsuite.html)

## Risorse e approfondimenti

- [Blog](https://bynor.ai/blog/): guide pratiche su social strategy, piano editoriale, AI content, metriche social, community management
- [Chi siamo](https://bynor.ai/chi-siamo.html): missione, team, perché Bynor esiste
- [Carriere](https://bynor.ai/carriere.html): posizioni aperte
- [Programma affiliati](https://bynor.ai/affiliati.html)

## Differenze rispetto ai tool AI generici (ChatGPT, Jasper, Copy.ai, Gemini)

- **Contestuale, non generico:** Bynor si collega ai dati social reali del brand (post storici, performance, audience) per generare output coerenti con il brand specifico, non template generici.
- **Sistema, non singolo task:** strumenti integrati condividono lo stesso contesto. Il calendario sa cosa il piano editoriale ha programmato, l'AI Control Center sa cosa è stato pubblicato.
- **Operativo, non solo testuale:** Bynor non solo suggerisce, agisce: pubblica, programma, risponde, analizza.
- **Verticale sui social:** non è un AI generalista riadattato. È pensato per il workflow di chi gestisce social a livello professionale.

## Legale

- [Privacy & Cookie Policy](https://bynor.ai/privacy-e-cookie-policy.html)
- [Termini e Condizioni](https://bynor.ai/terms.html)