3 reformer mistakes that slow your progress
The slides show pelvis position, breathing and rhythm up close, with the instructor's correction for each.
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Brand Context
LPLumen Pilates
LPLumen Pilates
Pilates studio · Turin
HERE'S WHAT YOU'RE UP AGAINST
Pilates seen as an Instagram trend, not as the workout that fixes your back.
You didn't write this sentence. We figured it out by reading your content.
486POSTS ANALYZED
38RECURRING FORMULAS
9,412FOLLOWERS
01
Who you are
Mission. Bring pilates back to what it is: a workout that fixes back and posture, for anyone.
How you talk. Calm and encouraging, never gym talk. Words you use a lot: breath, posture, back.
What works. The reel with the instructor and the carousels about mistakes: those are what your audience saves most.
AI Chat
LPLumen Pilates
What should I post this week?
Your best-performing format is the reel with the instructor: I'd post it Tuesday at 7:00 PM, when your audience is online. Then a carousel on reformer mistakes, because useful content gets saved, and on Saturday a behind-the-scenes of the studio.
The three covers
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Editorial Plan
LPLumen Pilates
BackNovember plan4 posts
Your first month, no fear
The instructor walks through what happens in the first four classes. Calm tone, no miracle promises.
Train calmly. But train.
One photo of the room in the morning and a single line. The format with the most saves in October.
The studio at dawn, before the first class
Behind the scenes, no voiceover: lights, mats, the first coffee. Ends with Saturday's class schedule.
Upload your videoCalendar
LPLumen Pilates
3MON4TUE5WED6THU7FRI8SAT9SUN
09:0011:0013:0015:0017:0019:00
Nov 319:003 reformer mistakes
Nov 419:00Your first month, no fear
12:30Nov 619:00Train calmly
Nov 809:00The studio at dawn
Inbox
LPLumen Pilates
Search messages…
Your first month, no fear. What really happens in the first four classes, told by our instructor.Instagram
All 12Unanswered 3Answered 9
G
@giuli.moves2 min ago
Do you have classes for beginners?
Auto reply · «beginners»M
S
Reports
LPLumen Pilates
Reach21.8K+18%
New followers+312+9%
Engagement5.1%+0.6
Content14across 5 channels
Hi Giulia,
you have 3 posts to review
you have 3 posts to review
3 reformer mistakesCarousel · Mon Nov 3
To approveYour first month, no fearReel · Tue Nov 4
ApprovedThe studio at dawnPost · Sat Nov 8
Needs changes
3 reformer mistakes that slow your progress
Pelvis, breath, rhythm: three details that make the difference. Swipe and try the correction in your next class.
Instagram · Mon Nov 3, 7:00 PM Add a note (optional)DeclineNeeds changesApprove
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Put these three posts on Tuesday, Thursday and Saturday at 7 PM and send them to the client.
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Calendar
Caffè Aurora
3MON4TUE5WED6THU7FRI8SAT9SUN
14:0015:0016:0017:0018:0019:0020:00
Nov 314:00The fall menu is here
Nov 419:00The joy of getting together
Nov 619:00Your space, your pace
Nov 716:30Cake of the day
Nov 819:00A pure treat to recharge
To approve1 of 3
The joy of getting togetherA cappuccino, a matcha and a slice of cheesecake. The right table to catch up on the week.
Instagram · Tue Nov 4, 7:00 PMYour space, your paceOutlets at every table, fast Wi-Fi and the coffee you like. Work from here, at your pace.
Instagram · Thu Nov 6, 7:00 PMA pure treat to rechargeCaramel frappé with whipped cream. Saturday afternoons only.
Instagram · Sat Nov 8, 7:00 PMAdd a note (optional)
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Here's what you're up against
Pilates seen as an Instagram trend, not as the workout that fixes your back.
You didn't write this sentence. We figured it out by reading your content.486POSTS READ
132REELS TRANSCRIBED
CONTENTPosts and carousels
Posts and carousels
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Wednesday 53 posts
08:00 · ReelInstagram, TikTok
✓13:00 · PostFacebook
✓19:00 · CarouselInstagram
✓COMMUNITYReplies to comments
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Manuel «It lets us do loads of things we do by hand today.»
G
giuli.moves Do you have classes for beginners?
Instagram · 2 min agolumenpilates Yes! We've sent you a DM 🙂
Auto reply · keyword «beginners»Direct messageHi Giulia! Here are the beginner classes and how to book your first one.
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AI ChatLumen PilatesCars
Handle my social media for November.
- Read 486 posts and 132 reels, with their numbers.
- The reel with the instructor is your best-performing format.
- November plan: 12 posts, three a week.
- Captions and covers ready, in your tone.
- Scheduled on Instagram and TikTok. The first one goes out Tuesday at 7:00 PM.
- Replied to 3 comments about prices and hours.
December's plan starts from these numbers.
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