Comment and DM automations (Instagram and Facebook)

Where to find them

Open Inbox in the sidebar and press Automations. You see the automations of the selected brand and can turn each one on or off.

Create an automation

1. Press Create automation.
2. Choose when to reply: Any comment, The comment contains one of the words or The comment is exactly one of the words. Turn on Also recognise similar wording to catch comments that say the same thing in other words.
3. Choose where: On all the brand's posts or Only on a specific post.
4. Choose what to send: a Public reply under the comment, a Private message to the person, or both. The private message can contain up to 3 buttons: a link, or a quick reply (quick replies work only on Instagram; on Facebook the message arrives without them).
5. Save and turn it on.

A classic example

You publish a Reel that says "Comment GUIDE to get the PDF". Create an automation on that post only, triggered by the word GUIDE, with a short public reply ("Sent you a DM!") and a private message with a link to the PDF.

Good to know

• Automations work on Instagram and Facebook.
• On Instagram, private messages need the direct Instagram connection: Instagram allows automatic messages only to apps connected directly. If your Instagram is connected only through Facebook, only the public reply goes out until you add the direct connection; Bynor shows a banner when you create the automation.
• They run only while the subscription is active.
• For safety, if a channel returns errors several times in a row, Bynor pauses the automation on that channel and tells you, instead of retrying blindly.
• You can also ask the AI Chat to set one up: it prepares the automation and activates it only when you confirm.

Frequently asked questions